LeBron James Tops an NBA Prop-Bet Index That Measures Buzz, Not Bets
A new Sports Illustrated index ranks the NBA players drawing the most attention from prop bettors—based on social chatter and search traffic rather than money wagered—with LeBron James clear at the top. An Unusual Index Putting Metrics Behind Marketing Player props have become one of the most heavily marketed corners of sports betting, and a […]
