Crypto ownership isn’t just lambos and bros anymore

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The National Cryptocurrency Association’s 2025 report reveals a surprising normalcy to crypto ownership, spanning construction sites to art studios and challenging long-held stereotypes.

Crypto is getting more normal, from the number of people who use it to the type of people who use it, according to a new report.

While Bitcoin (BTC) and crypto news have concentrated on politics and institutions as of late, showing governmental policy becoming more accepting and traditional finance avenues like ETFs being the tail that wags the “crypto dog,” a new report concentrates on the other side of the digital coin. 

The National Cryptocurrency Association’s (NCA) “2025 State of Crypto” report released in May 2025 reveals that the face of crypto in America is no longer a hoodie-wearing tech bro or suit-clad Wall Street savant; it is a construction worker in Oklahoma, an artist in Chicago, a grandmother in Kansas and 55 million everyday Americans using crypto to shop, save and send money home. The Harris Poll conducted the survey, capturing the voices of 10,000 crypto owners from 54,000 surveyed adults. 

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